Luxury reformer Pilates franchise offering premium, full-body workouts debuts April 25.
RESEARCH TRIANGLE PARK, N.C. (April 13, 2026) — JETSET Pilates®, the high-energy, reformer-based fitness concept known for its dynamic and results-driven workouts, opens the doors to its fourth Triangle-area location at Horseshoe at Hub RTP on April 25. The new studio brings instructor-led, music-driven reformer classes to the central gathering spot in Research Triangle Park (RTP)’s vibrant downtown district.
Located at 3150 Elion Drive, Suite P101, the studio offers convenient access to Horseshoe’s ample parking and marks JETSET’s arrival in one of the Triangle’s fastest-growing mixed-use destinations. JETSET invites the greater RTP community to be among the first to experience its modern approach to Pilates. Clients can expect fast-paced reformer classes with DJ-curated playlists designed to challenge the entire body in just 50 minutes. The workout blends strength, endurance and low-impact movement in an immersive environment built around music, momentum and community.
Dewayne Washington II, a Raleigh native who attended Ravenscroft High School and played football at the University of Miami, said opening JETSET in RTP is about sharing the workout experience that he has benefited from since beginning to take classes in 2024, while creating something for the community he knows well. The RTP studio is the fourth JETSET location in the Triangle and the first under Washington’s ownership. He plans to expand his local footprint with two additional studios, one in Durham this summer and one in Chapel Hill next year.
“We’re excited to become a part of the vibrant, wellness-focused community at Horseshoe. The team has been training here and at JETSET headquarters in Miami and they are ready to welcome people in, share the JETSETexperience and build a community from day one,” said Washington, franchise owner of JETSET Pilates RTP. “The energy of these classes is something you have to feel in person, and we can’t wait for RTP and its surrounding communities to experience the intensity and results that define them.”
Ahead of opening day, founding members and the public are getting a first look at the studio with preview classes beginning today, April 13. These sessions offer a soft opening feel, giving attendees the chance to get familiar with the studio and meet instructors ahead of the grand opening on April 25. Anyone interested in booking or becoming a member can visit JETSET’s website. Founding members receive a JETSET tote bag and discounts at neighboring retailers in Horseshoe and nearby wellness venues.
“Seeing JETSET Pilates open its doors is an exciting moment for Horseshoe,” said Carolyn Coia, vice president of real estate for the Research Triangle Foundation of North Carolina. “It brings a new level of energy and activation to the space and expands the ways people can seamlessly integrate wellness into their days.”
JETSET’s opening marks another milestone for Horseshoe as it continues to evolve into a daily destination for community and recreation. The Class A office-over-retail development serves as the central gathering point within Hub RTP, the Park’s 100-acre downtown destination. Before or after a class, JETSET members and visitors can enjoy coffee, grab a bite to eat or shop at any of Horseshoe’s other retail and restaurant tenants. The studio also offers convenient access to the Burdens Creek boardwalk and live music stage, where North Carolina artists and national musicians are scheduled to play this spring and summer. In addition, the district is connected to RTP’s 20 miles of walking trails.
JETSET offers classes beginning in the early morning through the evening. It will open with a limited class schedule and plans to increase classes within the first few weeks. For more information and to book classes, including private group classes, visit https://jetsetpilates.com/nc/research-triangle-park and follow @jetsetpilatesrtp on Instagram.
Horseshoe at Hub RTP is now open to the Triangle community with retail tenants including Cheeni Indian Food Emporium, DRIFT Coffee & Kitchen, JETSET Pilates and Nanny Goat. Additional highly anticipated food andbeverage concepts are slated to open later this year, including Di Fara Pizza Tavern, High Horse and Prime STQ. Located at 3151 Elion Drive in Durham, N.C., Horseshoe has 78,000 square feet of Class A office space and 10,000 square feet of retail space that remains available for lease. For more information, visit https://horseshoetrtp.com follow @horseshoertp on Instagram.
About Horseshoe at Hub RTP
Developed by White Point in partnership with the Research Triangle Foundation of North Carolina, Horseshoe at Hub RTP serves as the central gathering point within Hub RTP, a 100-acre downtown destination in the core of Research Triangle Park (RTP). The development features office space, experiential retail, dining, recreational amenities and regional trail connectivity in a setting designed to support business activity and community engagement. Tenants and visitors will enjoy 16 acres of greenspace with streamside trails and boardwalks, including Horseshoe’s splash fountain and event lawn. Conveniently located at the center of Research Triangle Park (RTP) between Highway 54 and I-40, directly off the Davis Drive exit, Horseshoe is easily accessible from anywhere in the Triangle. To learn more about Horseshoe at Hub RTP, including leasing opportunities, visit https://horseshoertp.com
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About Hub RTP
Hub RTP, Research Triangle Park (RTP)’s new vibrant downtown, is a walkable urban district designed to bring people together to work, stay, shop, drink and dine in RTP for the first time in its history. Hub RTP’s current phase will feature up to one million square feet of office and life sciences lab space, 50,000 square feet of experiential retail, 1,200 multifamily residential units and 279 hotel rooms. An impressive 16 acres of parks and greenspace includes the award-winning and eco-friendly Burdens Creek, which connects more than 20 miles of trails in RTP. Centrally located in the heart of the Triangle region (comprised of Durham and Raleigh), the 100-acre district includes Frontier RTP, an innovative startup community, as well as Boxyard RTP, a unique food, retail and entertainment destination. To learn more about Hub RTP and current leasing opportunities, visit https://hub.rtp.org.
About JETSET Pilates
Founded in 2010 and franchising since 2022, JETSET Pilates has quickly become one of the
most attractive concepts in the boutique fitness franchise space, with over 300 studios open or
in development across the U.S. and Australia. The brand is known for its 50-minute classes that combine strength, cardio, and Pilates-inspired movements for a full-body workout, focusing on
connection, consistency and wellness in every community it serves. JETSET Pilates now offers franchising opportunities to entrepreneurs in some of the largest and fastest-growing markets in
the fitness sector. For more information, please visit https://jetsetpilates.com/franchise/, or follow the brand on LinkedIn and Instagram.
MEDIA CONTACT: Liam Johnson, Franchise Elevator PR, Ljohnson@franchiseelevator.com