Spotlight Solar makes customers’ properties distinctive with great looking solar. These novel structures don’t replace rooftop solar systems, they complement them and authentically remind people of your environmental stewardship. This is important for two reasons. The first is to increase the return on investment in green building and solar energy, by adding reputation value to the equation. The second is to make solar more visible, to increase its adoption.
People love solar technology, but since it only represents 1% of our energy and hides on flat rooftops, we rarely see it. It needs visibility in order for purchase consideration to increase. In fact, a recent study from Yale shows that the most important factor accelerating adoption of solar is visibility. So, we’re bringing solar out in the open, and doing it in a beautiful way.