As the senior director of placemaking, Amanda leads all programmatic activation efforts, placemaking and experiential marketing on the Frontier RTP campus, at Boxyard RTP and at Hub RTP. Her goal is to create a sense of community and culture to elevate the positioning of the Park in the evolving market.
In 2015, Amanda was an integral part in opening the first building on the Foundation’s redevelopment site, Frontier 800, focusing on creating an event rental program and overseeing the free coworking space. In 2021, Amanda was part of the team that brought Boxyard RTP the first food, beverage and retail in the Park to life. Boxyard RTP has been locally recognized as The Top Retail Development by the TBJ, The Best Development by TCREW, and the Best Place for Live Music by Durham Magazine. Now, Amanda is shifting her focus to Hub RTP and its future public art program, public space aesthetics and amenities, as well as programming opportunities. She currently serves on the Raleigh City Farm board as their strategic planning lead and is a member of Urban Land Institute, recently joining their women’s mentoring program.
Amanda is a relocated Northerner who graduated from North Carolina State University (Go Pack!) and calls Raleigh her home. She has been creating and executing events around the Triangle for over a decade, holding previous positions within the wedding and special events industry. She is a new mom to her son, Robbie, and can be seen found around the Frontier campus with her golden retriever, Reynolds.