As the senior director of placemaking, Amanda leads all programmatic activation efforts, placemaking and experiential marketing on the Hub RTP Campus. Her goal is to create a sense of community and culture to elevate the positioning of the Park in the evolving market.
In 2015, Amanda was an integral part in opening the first building on the Foundation’s redevelopment site, Frontier RTP, focusing on creating an event rental program and overseeing the free coworking space. In 2021, Amanda was part of the team that brought Boxyard RTP, the first food, beverage and retail in the Park, to life. Boxyard RTP has been locally recognized as The Top Retail Development by the TBJ, The Best Development by TCREW, and the Best Place for Live Music by Durham Magazine. Now, Amanda is shifting her focus to the East side of campus to create a public art program, enhance public space aesthetics and amenities, as well as develop new programming opportunities.
She currently serves on the Cary Chamber of Commerce board, the Durham Public Arts Committee, the Raleigh City Farm board, and is a member of Urban Land Institute.