JETSET Pilates to open spring 2026
DURHAM, N.C. [Jan. 7, 2026] — JETSET Pilates®, the high-energy, reformer-based fitness concept known for its dynamic and results-driven workouts, is coming to Research Triangle Park with a new studio planned for Horseshoe at Hub RTP. The studio will open this spring at 3150 Elion Dr., in the ground-floor retail space connected to the Horseshoe parking deck, bringing JETSET’s signature fitness experience to one of the Triangle’s most vibrant mixed-use destinations.
JETSET Pilates offers a modern take on Pilates through athletic, music-driven reformer classes that deliver a full-body workout in just 50 minutes. Classes are designed for all fitness levels and focus on strength, endurance, flexibility and low-impact movement. Located at Horseshoe at Hub RTP, the studio will join a growing roster of retail, dining and lifestyle offerings at the heart of the Hub RTP district, a thoughtfully designed development centered around community, connectivity, and daily life in the Park.
“We’re excited to introduce JETSET Pilates to the RTP community and to be part of the energy at Horseshoe,” said Dewayne Washington II, franchise owner of JETSET Pilates RTP. “This area brings together innovation, culture and an active lifestyle, making it the perfect home for our studio. We’re looking forward to building a strong, welcoming community and offering an elevated fitness experience to this part of the Triangle.”
“JETSET Pilates is a natural fit for Horseshoe,” said Carolyn Coia, vice president of real estate for the Research Triangle Foundation of North Carolina. “As we build a more active, mixed-use destination, this boutique fitness studio supports our focus on everyday wellness by giving the RTP workforce, nearby residents and visitors a convenient way to prioritize fitness before, during or after the workday. It adds a high-quality wellness experience that complements our retail, dining and public spaces.”
Chase Morten with The Keith Corporation represented JETSET Pilates in the deal, and Tiffany Barrier and Charlie Coyne with CBRE represented Horseshoe. Ahead of the spring opening, JETSET Pilates RTP will launch founding membership opportunities in February, offering early access and exclusive pricing for those eager to be among the first to experience the studio. For more information, visit https://jetsetpilates.com/nc/research-triangle-park/ and follow @jetsetpilatesrtp on Instagram.
In addition to JETSET, Di Fara Pizza Tavern, High Horse and Prime STQ are slated to open at Horseshoe in 2026, and Genesys will move into its fifth-floor office space. Cheeni, DRIFT and Nanny Goat are now open. For more information on Horseshoe at Hub RTP, visit horseshoeatthehub.com and follow @horseshoeRTP on Instagram.
About Horseshoe at Hub RTP
Developed by White Point in partnership with the Research Triangle Foundation of North Carolina, Horseshoe at Hub RTP serves as the central gathering point within Hub RTP, a 100-acre mixed-use district in the core of Research Triangle Park. The development features office space, experiential retail, dining, recreational amenities and regional trail connectivity in a setting designed to support business activity and community engagement. Tenants and visitors will enjoy 16 acres of greenspace with streamside trails and boardwalks, including Horseshoe’s splash fountain and event lawn. Conveniently located at the center of Research Triangle Park (RTP) between Highway 54 and I-40 directly off the Davis Drive exit, Horseshoe is easily accessible from anywhere in the Triangle. To learn more about Horseshoe at Hub RTP, including leasing opportunities, visit https://horseshoeatthehub.com.
About Hub RTP
Hub RTP is the new, vibrant downtown district of Research Triangle Park (RTP), North America’s largest research park. At full build out, Hub RTP will feature up to one million square feet of office and lab space, 279 hotel rooms, 1,200 multifamily residential units, and 50K square feet of restaurant and retail space, all designed to bring people together to work, play and stay in RTP. An impressive 16 acres of parks and greenspace includes the award-winning and eco-friendly Burdens Creek, which connects more than 20 miles of trails in RTP. Centrally located in the heart of the Triangle region, the 100-acre district includes Horseshoe at Hub RTP, the mixed-use town square of the development, Frontier RTP, an innovative startup community, and Boxyard RTP, a unique food, retail and entertainment destination. To learn more about Hub RTP and current leasing opportunities, visit https://hub.rtp.org.
About JETSET Pilates
JETSET Pilates is a modern fitness brand offering high-energy, reformer-based Pilates workouts that blend strength training, cardio, and precision movement. Known for its upbeat atmosphere, curated playlists, and expert instruction, JETSET delivers efficient, transformative workouts designed to meet clients wherever they are in their fitness journey. For more information, visit https://jetsetpilates.com/nc/research-triangle-park/ and follow @jetsetpilatesrtp on Instagram.
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Laura Graff, media@theplaidpenguin.com
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