The Research Triangle Park

Web Essentials Analytics

The Frontier | 800 Park Offices Drive | RTP, NC 27709 Dec 1 8:00 am - Dec 1 10:00 am

-Google Analytics
-Social Media Analytics
This interactive workshop is best for business owners/staff who manage their web and social media sites, and want to learn how to better understand analytics, and use analytics to help improve site traffic and sales leads.

8:00 a.m. - Registration and Check-In. Water and Snacks Provided.

8:10 a.m. - Google Analytics
Instructor: Suzanne Jeska, MRN Web Designs
This class is right for your if you feel overwhelmed looking at analytics reports, you know you should learn more about analytics data but you haven't researched it much, you are a marketer who could benefit by learning how to read analytics, or you have zero to little knowledge about Google Analytics and you're tired of missing out.
In this interactive workshop, Suzanne will teach you how to:
Set up a Google Analytics account;
Install tracking tags;
Understand your account reports;
Use the data table;
Use annotations;
Utilize segmentation for deeper analysis;
View shared content and referrals with special reports;
Track engagement with behavior reports;
Use site content reports;
Review your site speed; and
Add custom campaign tracking.

9:10 a.m. - Social Media Analytics
Instructor: Kim Strazisar, Kim Strazisar Communications
Several social media sites now offer free analytic tools for business pages to help you understand follower and potential follower/customer activity, engagement and demographics. The more you understand this information, the better you can plan your social media posts to help you meet your social media goals - sales, community building, customer retention, etc. Kim will teach you how to:
Log-in to analytic pagesfor Facebook, Twitter and LinkedIn;
Understand analytics reports; and
Analyze information to find leads and create better posts.

10:00 a.m. - End of Workshop

*All Classes Approved for:
(2) NC Landscape Contractor Business Credits &
(2) NC Landscape Irrigation Business Credits

RSVP Here!