The Research Triangle Park

Web Essentials 2

The Frontier | 800 Park Offices Drive | RTP, NC 27709 Nov 10 8:00 am - Nov 10 10:00 am

-Social Media Goals and Strategy
-Website Strategy (feat. Google tools)
This interactive workshop is best for business owners/staff who manage their web and social media sites, and want to learn and implement strategies to help improve traffic and sales leads.

8:00 a.m. - Registration and Check-In. Water and Snacks Provided.

8:10 a.m. - Social Media Goals and Strategy
Instructor: Kim Strazisar, Kim Strazisar Communications
In this interactive workshop, Kim will work with you to:
Define social media goals for your business
Develop a social media strategy to achieve your goals.
Develop a social media post that fits your goal.
Review the benefits of your calendar, scheduled posts, and Hootsuite and how they can keep you organized and posting regularly
Review Kim’s Top 12 Best Social Media Posting Practices

9:10 a.m. - Website Strategy
Instructor: Suzanne Jeska, MRN Web Designs
In this interactive workshop, Suzanne will take you through online tools and strategies to help customers find you on the web, including:
Registering your business with Google - Google Places and Google Analytics
How to strategize and conduct keyword research
How to better name website page title tags
What is SEO and how to leverage local SEO and local listings

10:00 a.m. - End of Workshop

*All Classes Approved for:
(2) NC Landscape Contractor Business Credits &
(2) NC Irrigation Contractor Business Credits

RSVP Here!