The Research Triangle Park

Online Marketing Success Workshop – From Keywords to Content Calendar

THE FRONTIER | 800 PARK OFFICES DRIVE, RTP Mar 17 9:30 am - Mar 17 12:30 pm
Do you want more visitors to your website, customers for your business, and sales for your products or services?
 
Getting started with content marketing and search engine optimization (SEO) can be challenging and confusing. Every year, there are new strategies and old methods that simply don't work any more. This is exactly why you need to build a solid foundation for your online presence using a system that has been working for a long time.
 
The foundation of any business built online is research and planning. This workshop will walk you through the process of identifying the information your customers are looking for online and developing a plan to provide those answers. It's that simple, once you know what your customers want - you simply need to offer what they are already looking for.
 
The difficult task is filtering through all the data to figure out what your customers want, and that's what we will cover in this workshop. This OptSus Marketing workshop is designed to help small businesses identify target keywords and develop a content marketing plan. Working together in a small group, we are going to create a content marketing calendar for your business in one day.
 
This will be a hands-on workshop that takes you through the process creating a content marketing calendar. We will,
 
Collect keyword ideas from multiple sources
 
Group these keywords to topic areas
 
Identify opportunities for content creation
 
Develop a content marketing schedule
 
Arrive on time and plan to spend the day working. You will need to bring a laptop and your own website to work on.
 
We will meet in the atrium before going to a conference room.