The Research Triangle Park

Marketing/Communications 501: Raising the Bar for Your Organization


Event Sponsor

Executive Service Corps of the Triangle

Event Contact

Anne Saffer
[email protected]

Share Event

Sep 24 10:00 am - Sep 24 12:00 pm

Marketing/Communications 501: Raising the Bar for Your Organization is a highly practical ESC workshop that provides tips and strategies to help you and your organization improve your communications and marketing efforts. The workshop will be presented by ESC consultant Ed McCraw.

  • Date: Monday, September 24
  • Time: 10 am - 12 pm
  • Location: The Frontier (800 Park Offices Drive, RTP, NC 27709) 
  • Fee: $50   
  • Register in Advance - no "day of" registration REGISTER TODAY
  • Questions: email Anne Saffer at [email protected] or call 919-294-9803 

Sign up now and attend ESC’s fast-paced workshop where you will learn:

  • The importance of storytelling:  “Do you remember your first kiss? Most people do, because it has a story and emotion behind it.” 
  • How to create your story and frame it correctly for various audiences:  “No one ever won a debate because the facts are on their side.  It’s all about framing and word choice.”   
  • How to engage an audience and keep their attention:  “Research indicates that you have 18 seconds to make an impression and win over the audience.  Don’t waste the beginning of your presentation with discussing an agenda or apologizing for having a cold.” 
  • Tips on public speaking and giving presentations that sell your messages: “Never pace or walk in front of an audience when speaking. No Broadway actor would ever walk and talk at the same time.”  
  • Tips from the experts on writing an effective email, as taught to MBA students:  “Every email should have a “kindness” in it, praising in some way the recipient. It only takes 20 extra seconds.” 
  • Lessons on crisis communications from the business and non-profit world:  “Your goal when faced with crisis is to make it a one-day media story, not have it extend for days or weeks. Yet most people violate three basic rules that would help you do just that.” 

What social media can do and cannot do for you:  “Successful corporations don’t just have a presence on social media. They use it as a strategic tool.  Starbucks uses it to test new products.”