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There is growing interest in determining whether social media analytics can provide new insight into business performance. But, are these new data sources optimal or added noise for timely decision making? We will examine how to apply social analytics and predictive modeling techniques to live, publicly available social media feeds. We will also discuss leading research that examines the role of social influence in conversion. Find out how social insights can effectively cut through the noise to better inform decision making in timeliness of messaging, brand influence and other key areas across competitive marketing landscapes. We will also explore how to create a culture of analytics and social discovery in your workplace. Faculty: Dr. Bill Rand.
Outcomes: Strengthen knowledge of how social media can affect business decisions. Investigate new ways that social insights can help your company. Discover what best practice firms are doing to support an analytical culture in their organizations.
12 Davis Drive
Durham, NC 27709
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