The Research Triangle Park

Facebook Marketing 2018: What Small Business Should Do Now

THE FRONTIER | 800 PARK OFFICES DRIVE, RTP, NC Apr 3 9:30 am - Apr 3 11:30 am
A new year brought a new focus for Facebook that will affect us all as general users and especially business owners using the platform. Said Facebook founder, Mark Zuckerberg, from his own account:
 
"The first changes you'll see will be in the News Feed, where you an expect to see more from your friends, family, and groups...You'll see less public content like posts from businesses, brands, and media."
 
He added to that public content should encourage "meanining interactions between people."
 
But what does "meaningful" really mean? Are Facebook fan pages dead? Should you now just skip Facebook as a business and focus on Instagram or YouTube?
 
In this upcoming Facebook marketing class attendees will learn:
 
What Facebook's newest algorithm favors now
 
How to define and attain meaningful interactions organically on the platform
 
What's important to measure now and how
 
Location: Canyon at The Frontier in The RTP