Selling Your Sales Team on Marketing Automation
Regardless of the marketing automation products you use, overall success is contingent upon the support of the sales team. This session will focus on how you can achieve enviable marketing/sales alignment & get your sales team on board with what you’re trying to accomplish.
Learn how to build a partnership with sales and show the value of your marketing efforts.
- What marketing & sales alignment looks like
- Negotiating a shared vision of success
- Answering “What’s in it for me?” for your sales reps
- Simple campaigns that will win sales over
- Metrics that matter to sales reps
The global Salesforce User Group Program is sponsored and supported by the Salesforce Community team. We work closely with our incredible User Group Leaders to provide the resources they need to build successful, customer-led Salesforce communities around the world.