The Research Triangle Park

Carolina Salesforce Marketing Cloud User Group Meeting – Selling Your Sales Team on Marketing Automation

Event Contact

Cindy Akus
[email protected]

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The Frontier | 800 Park Offices Drive | RTP, NC 27709 Aug 14 11:30 am - Aug 14 1:00 pm

Selling Your Sales Team on Marketing Automation

Regardless of the marketing automation products you use, overall success is contingent upon the support of the sales team. This session will focus on how you can achieve enviable marketing/sales alignment & get your sales team on board with what you’re trying to accomplish.

Learn how to build a partnership with sales and show the value of your marketing efforts.

Topics Covered:

  • What marketing & sales alignment looks like
  • Negotiating a shared vision of success
  • Answering “What’s in it for me?” for your sales reps 
  • Simple campaigns that will win sales over
  • Metrics that matter to sales reps

Register here!

The global Salesforce User Group Program is sponsored and supported by the Salesforce Community team. We work closely with our incredible User Group Leaders to provide the resources they need to build successful, customer-led Salesforce communities around the world.