Values-Based Marketing

Can you define what makes you, your brand, or your organization unique? Can you easily identify what differentiates you from your competitors?

At the October Marketing Mondays event we’re pleased to have Robert Ferguson show you how to identify your uniqueness by defining your differentiating values.

Whether your influence extends across a large organization, a small business, or just yourself, at this event you will learn how to define what makes you unique, build competitive differentiation, and bring clarity of purpose to all constituents.

Robert will also explain how most people associate values with ethics, or in conjunction with corporate mission-vision-values, and thereby miss the greatest opportunity to bring focus and alignment that creates real brand value.

If you are a marketer or business leader who wants to build a successful brand and make a difference in your customer community, then this session is for you.

Guest Speaker
Robert Ferguson, Partner with Quarry Integrated Communications

As a partner with Quarry Integrated Communications, Robert helps marketers and business leaders identify and define their differentiating values that build authentic connections with brands and converts branding into buying. Having worked with companies large and small, he is fascinated to experience individuals and corporations act in ways which highlight their differentiating values – whether they’re aware of it or not. Robert is also a man of deep convictions who believes it’s important to give back to the community in which he lives. With that outlook, he is a valued supporter for several non-profits, provides leadership training and coaching, conducts public speaking workshops, and mentoring couples in marriage enrichment.Robert is in the process of completing his first book, Values-Based Marketing, which is expected to be available the end of 2011. You can follow his blog at FergusonValues.com