The Research Triangle Park

The future of great ideas

a seminar held at Research Triangle Park

Events Calendar

BusinessNetworking@RTP Programs

Marketing Mondays: Leading Your Organization to What Matters Most: Winning with Your Customers

Date

8/15/2011

Time

5:00 PM - 6:30 PM

Organization/Sponsor

Quarry Integrated Communications

Research Triangle Foundation

Learn more and join the LinkedIn Group discussion at www.marketingmondays.org 

Description

Leading Your Organization to What Matters Most: Winning with Your Customers

Do your customers make more money doing business with you?

That’s the all-important question that D. Keith Pigues – co-author of the book Winning with Customers: A Playbook for B2B - will be addressing at the August Marketing Mondays event.

Keith will discuss how to transform your organization from the internal focus that plagues many organizations and build a new organizational capability that engages with customers in a way that leads to accelerated profitable growth from the outside in.  In addition to addressing the question "Do your customers make more money doing business with you?" he will also share an approach to measure and improve the financial value of your customer value propositions. 

At this event, you will gain the insight needed to take a leadership role in helping your organization capitalize on important post-recession growth opportunities - and win big.

As a bonus, we will be giving away a FREE copy of the Keith’s book, But you must be present to win!

Guest Speaker
D. Keith Pigues, CMO, Ply Gem Industries

D. Keith Pigues is a senior vice president, chief marketing officer and member of the executive committee at Ply Gem Industries.  He also serves on the board of Directors at Prometheus Group and is an adjunct professor at UNCs Kenan-Flagler Business School.  He is coauthor of Winning with Customers: A Playbook for B2B (Pigues and Alderman, Wiley & Sons, 2010).  Black Enterprise Magazine named him as a top executive in marketing and advertising for 2011.  B2B Magazine recognized him as a leading senior marketing practitioner and a member of "Who's Who in B-to-B" in 2007 and 2010.  His accomplishments and contributions as a business executive, thought leader and author have been recognized by Inc. Magazine, Frost & Sullivan, Consortium for Graduate Study in Management, BtoB Magazine, Business Marketing Association, American Marketing Association, Yahoo! Finance and CNBC. His blog can be read at Get More (http://dkeithpigues.blogspot.com/p/welcome-to-get-more_30.html)

Registration Status

RSVP at http://marketingmondays.eventbrite.com/

ADMISSION IS FREE. 

Please join us for a networking reception following the presentation. 

Address

The RTP Headquarters

12 Davis Drive
Research Triangle Park, NC 27709
Directions