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Research Triangle Park News

“Work In The Triangle” Unveils Talent Attraction Campaign


PRESS RELEASE by Wake County Economic Development and Greater Raleigh Chamber of Commerce

RALEIGH, N.C. – Wake County Economic Development (WCED) (, in partnership with the Greater Raleigh Chamber of Commerce ( and the Chamber’s Competitive EDGE4 program has announced the launch of the new “Work in the Triangle, Smarter From Any Angle” campaign, with a key objective to position and market the Research Triangle region as one of the top destinations for talented professionals to move to from across the country and around the world. By working closely with an array of industry organizations, the Work in the Triangle campaign is set up to continue to retain, cultivate and replenish an important asset — people — in order for the region to flourish in the decades to come.  Several targeted industry clusters in which the Triangle has strength and the most potential for growth have been identified.  They include biotechnology, pharmaceuticals, advanced medical technologies, software/IT, cloud computing, analytics, smart grid and interactive digital media.

As part of Work in the Triangle’s initiative to connect and recruit top talent with employers and job opportunities in the Triangle’s key industry clusters, a website portal is being launched at with an open source feature that will allow for involvement by community members to emphasize their personal stories and their love of the region. Residents are encouraged to become regional brand ambassadors, or Triangle “Smarty Pants” ambassadors, by signing up in the “What’s Your Angle” campaign. They will add their thoughts and images to show why they like working, living, learning and playing in the Triangle. The portal offers interactive content, including blogs and videos, and links to social networking communication tools such as Twitter, LinkedIn, YouTube, Facebook and Flickr. All of these elements of the portal help to fulfill Work in the Triangle’s talent recruitment strategy to position the Triangle nationally and internationally as a top destination for talented, skilled professionals.

The Research Triangle region is projected to grow by 48 percent or 979,782 people in the next 20 years.  Wake County alone is projected to grow by 57 percent or 513,340 people in the next 20 years.  With that projected growth, the Triangle leadership has recognized the region must continue to cultivate and replenish its most important asset – people – in order for the region to flourish in the decades to come. 

“Promoting job growth has been my top priority, and the Work in the Triangle initiative to attract more talented individuals to come to the region is in line with efforts to continue to improve our state’s employment opportunities,” said N.C. Gov. Bev Perdue. “This web portal does an excellent job of showcasing why so many people like to live and work in North Carolina."

The Work in the Triangle campaign seeks to serve prospective talent considering relocating to the Triangle and businesses within the Triangle wanting to recruit these individuals. Its web portal includes searchable terms, including title, industry and company. Links point to other job websites, such as local industry job boards, association sites with job boards and statewide job portals. Landing pages target industry profiles and overviews of the sectors for which the Triangle is recruiting, with additional links to associations and other resources for each industry. For cultural appeal, the portal provides up-to-date news about the region from key national and regional outlets, including top rankings and other pertinent information. Useful resources are provided, including relocation assistance services, area industry and networking associations, cities and neighborhoods, real estate and housing information, school and education information, and other relevant background information.

The “Work in the Triangle, Smarter From Any Angle” campaign and web portal will be promoted beyond the Triangle at other events and activities, such as participation in the 2012 BIO International Convention on Monday, June 18, in Boston, which is a major career fair for talented individuals.


“In the global economy, smart people can choose to live and work wherever they want to live,” said Jennifer Bosser, assistant executive director, Wake County Economic Development. “We are designing a campaign to recruit smart people from all over the world to move their intellectual capital to the Triangle.  We have designed the campaign around the human interest story here, showcasing local talent and their different perspectives or ‘angles’ on why they love the Triangle."

“As the world’s open source leader, Red Hat has ambitious long-term plans, and so does the region where it calls home,” said Delissa Alexander, executive vice president and chief people officer at Red Hat. “We are proud to be headquartered in the Triangle, since we know its reputation for wanting to encourage talented people to explore their dreams here is a reality, and one it continues to hold for the foreseeable future."

“Credit Suisse selected the Triangle as our ideal location for our operating center because of its magnetic ability to appeal to the very best talent and provide them with an engaging atmosphere to live and play as well as work,” said Jim Captain, manager of the Center of Excellence in Raleigh for Credit Suisse. “Attracting the greatest will distinguish the Triangle from other regions even more in the future. Our Triangle location is a Center of Excellence, which leverages geographic diversity and new sources of talent providing cost effective operational and technological resiliency. Our region must work together to keep finding and supporting innovative talent in the Triangle to achieve this mission.”

“With our North America headquarters in the Triangle, Lenovo depends on the educated, innovative and motivated workforce available here to help strengthen our position as one of the world’s largest PC vendors,” said Tom Looney, vice president and general manager, Public Sector & Enterprise, Lenovo North America. “Our ongoing local success is vital for us to maintain our international presence and growth. Lenovo's successful recruiting in the Triangle has helped the company to be named among the top 50 IT companies in 2011 considered top-of-mind employers by students – giving Lenovo a solid competitive advantage in attracting new talent. This effort must continue for the region to succeed in our global economy. We are also committed to educating the next generation of innovators as a supporter of greater student interest in STEM curriculum, and we find the Triangle an excellent base to endorse that goal locally. By investing in our community today, we will be producing the talent that we need in our global economy tomorrow.”


Work in the Triangle Facebook page:

Work in the Triangle on Twitter:!/WorkTriangleNC


- The Work in the Triangle campaign is based on a Marketing Blueprint for Talent Attraction that Development Counselors International (DCI) designed on behalf of Wake County Economic Development.

- The mission of Work in the Triangle supports the talent recruitment initiative of the Greater Raleigh Chamber of Commerce EDGE4 – Growing Great Campaign, which aims to expand the number of highly skilled employees in target industry sectors by 2013 and is one of five strategies designed to bring prosperity and growth to the region.


Work in the Triangle is a regional talent attraction initiative to connect and recruit top talent with employers and job opportunities in the key industry clusters of the Triangle area of North Carolina. The initiative, led by Wake County Economic Development (WCED), is in partnership with the Greater Raleigh Chamber of Commerce, Competitive EDGE4, Greater Durham Chamber of Commerce, Chapel Hill Carrboro Chamber of Commerce, Orange County Economic Development, Research Triangle Foundation and the Research Triangle Regional Partnership. The initiative’s talent recruitment strategy is to position the Triangle nationally and internationally as a smarter place for talented skilled professionals to work, live, play and learn by leveraging social, digital and mobile media, and developing content, including videos, testimonials and resource links. For more information, please visit


WakeCounty Economic Development (WCED), a program of the Greater Raleigh Chamber of Commerce, is the primary economic development organization for WakeCounty and its 12 municipalities.  WCED hosts clients evaluating WakeCounty for possible facility locations each year and facilitates dozens of corporate expansions, resulting in new jobs and capital investment for Raleigh and WakeCounty. Services available to companies that are considering relocating or expanding in Wake County include economic and demographic research, site and building inventory searches, visitation itineraries, community tours, corporate executive and employee briefings, employee relocation assistance, and post-relocation services. In both 2002 and 2003, Site Selection magazine recognized WCED as one of the top ten economic development organizations in the United States. For more information, visit


The Greater Raleigh Chamber of Commerce is the Triangle’s largest nonprofit business membership organization made up of more than 2,400 member firms representing two-thirds of the private sector employment in Wake County. The Chamber has represented the interests of the local business community since 1888. For more information, visit


Erin Smith
MMI Public Relations
(919) 233-6600